Christian Robinson x Target
Design Collaboration
This Summer, author, illustrator and animator, Christian Robinson and Target will come together for a limited-time-only home, decor and apparel collection for kids.
Rooted in his own childhood, he believes that creativity is a powerful spark that can open up your imagination & advocacy
so we can all be empowered to see the world differently.
Brand & Identity, Packaging
Campaign, Look Book, Experiential
Store & Site Experience
Agency: Mythology, Knock
Client: Target
CCO: Todd Waterbury
Sr Creative Director: Beth Lowry
ACD: Steve Jockisch, Ashley Hohnstein
Experiential: Jesse Gadola, Joy Houska, Katie DeVries, Bobby Rogers, Ted Halbur
Creative Collaborations: Cecile Adams, Eungie Cha, Gigi Guerra
Creative Producer: Stephanie Burns
Christian Robinson x Target | Campaign TV Spot :60
Christian Robinson x Target | Campaign TV Spot :15
Christian Robinson x Target | Identity & Packaging
Christian Robinson x Target | Campaign TV Spot :15
Christian Robinson x Target | Campaign TV Spot :15
Christian Robinson x Target | Look Book
Christian Robinson x Target | Website Experience (video)
Christian Robinson x Target | Store Experience
Christian Robinson x Target | Experiential Event | Oakland, CA
Christian Robinson x Target | Experiential Event | Oakland, CA
Christian Robinson x Target | OOH | NYC