The Cuddle Collab is Target’s first ever Pet Design Partnership. This was the moment to spark a culture of togetherness through the shared love of pets. Our campaign showed that pets not only bring us joy, they bring us together. Target’s beloved mascot, Bullseye and his “fur-fluencer” friends (animal influencers) celebrate this limited time only, 100+ cross-category collection for pets and the people who love them.

•1M visits to Tcom hub during announcement week
•2.6M unique visitors during week 1 of sales
•97% App traffic to hub at announcement
•100% social guest sentiment (vs 54% TGT BM average)
•$37.1M gross associated sales
•$2M additional sales per week to inline pet business.+220 BPS gain

Brand & Identity, Packaging
Campaign, Look book, OOH + interactive OOH video
Store & Site Experience, AI tech for in-store activations

Agency: Target Creative, Client: Target
VP Creative: Scott Swartz, Gigi Guerra
Sr Creative Director: Beth Lowry
Creative team: Jon Baugh, Danielle Dweck, Emily Reile, Joél Valdez, Kelsey Ciatti-Miller, Tiffany Dodge, Kara Belair, Holly Cline
Music Artist: Chappell Roan
Director: Oren Kaplan