Welcome to the club where everyone belongs. This autumn, we will lead with culture once again with this impactful partnership made for this moment. Rowing Blazers and Target are teaming up to bring Guests an imaginative & playful collection with unexpected wit and unapologetic self-expression. Whether discovering your personal style through fashion, home, pet products, outdoor living, stationary or sport, Rowing Blazers has re-defined the meaning behind the modern club, if you are inspired, you’re in. No membership required.

Brand & Identity, Packaging
Campaign, Look book, Experiential
Store & Site Experience

Agency: Mythology, Knock
Client: Target
CCO: Todd Waterbury, VP Creative: Scott Swartz
Sr Creative Director: Beth Lowry
CD: Pete Malony, Joy Houska
ACD: Kelly Miller, Andrea Hyde, Adam Hoganson
Writer/ACD: Jennie Betchwars
Designers: Jeffrey Iacoboni
Creative Production: Nancy Shellum
Creative Collaborations: Holly Cline, Gigi Guerra